The ASA have asked the RRT to remove the ‘Save the Males’ poster from the magazines, newspapers and websites due to choice of wording. The RRT and its scientific advisers disagree with the ASA assessment of the public interpretation of the advertisement.
The ASA is recognised by Government, it is a voluntary code body funded by industry whose judgements do not have the force of law. However, in this case we are prepared to address their criticisms and change the poster wording.
The RRT believe that two small wording changes will remove the current ASA criticisms. These are:
Changing “Most medical experts …” to “Some medical experts …” and
changing “… can affect fertility …” to “… may affect fertility …”
Future versions of the poster for actual printing and display now contain these small changes.
Please see enclosed letters from the ASA and response from the RRT. The RRT felt that this information would be helpful to other campaign groups under the Freedom of Information.